Complete confidence for digital identity

Knowing more about your customers allows you to better serve them and identify new revenue opportunities.

Preventing suspicious account openings helps you avoid unnecessary risks — such as revenue loss, wasted marketing spend, and penalties for failed compliance. 

Protecting customer accounts establishes trust and confidence with loyal customers while providing seamless experiences.

Kount’s technology evaluates billions of data points to determine if an individual interacting with your business is good, bad, or questionable — all within milliseconds. You get the most accurate assessments without any interruptions to business operations.

New account fraud. Account takeover schemes. Bot attacks. No matter the threat, Kount can solve them all. We minimize the risks of doing business with new customers and protect the relationships you have with returning ones.

As part of Equifax, Kount has an immense amount of data spanning over decades — which means more confidence in establishing an individual’s identity. In turn, better fraud prevention, better knowledge of your customers, and better marketing spend.