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PODCAST
Would a 1% increase in revenue make a difference to your company?
VIDEO DESCRIPTION
Join Chris Steffen, VP of Research at Enterprise Management Associates — and our own Brady Harrison, Director of Customer Analytics Solution Delivery — as they explore how to drive return on investment by balancing fraud prevention and sales on the Security Strategist podcast.
Chapters:
00:00 - Introduction to the Security Strategist podcast
00:25 - Introduction to Kount and its focus on customer analytics and fraud prevention
01:49 - Differences between EU and US security strategies
05:12 - Balancing fraud prevention and sales conversion
08:59 - Optimizing security investments with machine learning
14:43 - Advantages of machine learning in security
18:31 - Setting security strategy based on machine learning
23:47 - Treating customers as good until proven otherwise
25:11 - Conclusion and call to action
Presenters
Brady Harrison
Director of Customer Analytics Solution Delivery
Kount, an Equifax Company
Chris Steffen
Vice President of Research
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Contact our team today to learn more about how machine learning can optimize your fraud prevention efforts and boost revenue retention. Kount delivers advanced solutions tailored to your specific challenges. We’ll help you strike the perfect balance between security and sales. Let’s secure your company’s future together!