Kount’s bot detection solution analyzes network, device, and behavior characteristics against billions of fraud- and trust-related signals from the Identity Trust Global NetworkTM to accurately identify malicious activity.
As part of Kount’s Identify digital fraud solutions, this bot detection solution examines these characteristics, past behaviors, and identity trust signals to understand the interaction better. And because Kount can establish a baseline of normal behavior, it can quickly identify abnormal, high-risk behavior from bot attacks or other fraud attempts.
Prevent malicious bot
attacks in real time
Block or challenge
from account takeover
Manage trusted devices
and customer account
experiences for good
Inform future fraud
policies and bot
A 2020 bot report found that, on average, half of business owners surveyed said bot attacks happen most often at account creation and login. A third, on average, said malicious bot activity also affects loyalty redemption, coupon redemption, product selection, and checkout.
Overall, 58% of businesses experienced over 50 bot attacks in 12 months. Two-thirds of businesses lost at least $100,000 in a single attack, making effective bot protection more important than ever.
By expanding bot prevention and detection from checkout to earlier points in the customer journey, you can mitigate the cost and effects of the “internet inversion” and bot attacks on the business and your customers. From there, an account takeover solution can help you identify risky account logins, manage trusted devices, and protect customer accounts.
Network-level bot detection analyzes network traffic at constant intervals. However, advanced bot attacks may employ a “slow-and-low” approach that distributes the attack over multiple IPs over time to avoid triggering an alert.
Kount analyzes activities associated with an IP address, including its use, geographic distribution, and individual event anomalies to detect advanced bots. This analysis helps the bot protection solution detect malicious patterns.
Basic botnet attacks simulate regular network traffic. But advanced bots can match a user’s device exactly because a real person or a user-recorded action controls the device.
Kount’s Device Intelligence capabilities allow businesses to collect detailed device information — device ID, device type, geolocation, etc. — from site visitors. These capabilities accurately identify and flag device anomalies so that businesses challenge or block user activity in real time.
Advanced bots simulate real human behavior online, so Kount’s bot detection solution looks beyond current behavior and analyzes it against other pieces of digital identity data.
The bot detection solution connects suspected bot behavior to trustworthy interactions, suspicious events, and fraudulent activity. As a result, businesses can learn more about user behavior to improve bot detection policies and business outcomes.
Kount’s bot detection solutions protect the entire customer journey