New account fraud prevention
Accurately validates a user’s digital identity data during new account creation to confirm if the user is a legitimate customer or a fraudster.
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Kount Identify
Kount’s Identify solutions give you the insights and agility to interact securely with visitors on your digital platforms and enhance the buying experience across every stage of the customer journey.
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Digital fraud solutions for a comprehensive customer persona
Kount and Equifax’s Identify digital fraud solutions enable businesses to gain a true 360-degree view of their customers by fusing digital and physical identity attributes. Quickly identifying and constructing an accurate profile of a web or mobile app visitor can protect your business and ensure a secure and delightful customer experience.
Features and capabilities
Account takeover protection
Protects businesses and customer accounts from suspicious activities and risky or abnormal login behavior that could lead to an account takeover attack.
Account changes protection
Prevents fraudsters from changing shipping or billing addresses, credit card numbers, loyalty points, or login credentials on customer accounts.
Customer recognition
Automates customer linking and gathers data to quickly recognize if a user has visited a site or account in the past and identify their intended behavior.
Device intelligence
Gathers data on the physical devices customers use (smartphones, laptops, etc.) and establishes device personas.
Trusted device
Contextualizes known users and devices to create a trusted pair.
High-velocity attack and bot detection
Analyzes network, device, and behavior characteristics against billions of fraud- and trust-related signals to accurately identify malicious activities.
Synthetic ID prevention
Detects fake identity behaviors and patterns at various entry points to mitigate challenges with fraudulent account creation.
Behavioral analytics
Analyze how a user types, taps, swipes, and interacts with your website or mobile app to better verify their digital identity.
Kount Identify products
Kount Command uses advanced AI, equipped with supervised and unsupervised machine learning, to analyze billions of global data points from Kount’s Identity Trust Global NetworkTM to deliver accurate, automated identity trust decisions in real time.
Kount Control prevents account takeover by detecting high-velocity activity from bots, credential stuffing, and other malicious attacks. Plus, Kount Control customers can manage trusted devices and track failed login attempt data to improve account protection policies.
Kount reduces fraud losses and identifies risky behavior as soon as a fraudster interacts with you