New account fraud prevention solutions

With Kount’s new account fraud prevention solution, businesses can customize policies and behavioral controls around account creation and sign-up. Behavioral controls include policies that limit devices and emails used in new account activity.

Kount’s Trusted Device capabilities can stop bad actors from signing up for multiple accounts from one device. Businesses can customize controls to prevent users from registering several new accounts from one device. Similarly, Kount’s Email Insights uses machine learning and global network data to evaluate a user’s email’s risk and usage trends.

For example, let’s say a bad actor is using false email addresses to open new accounts for sign-up and referral bonuses. Kount’s solution could tell the business more about the email’s date first seen and last used. The solution would also reveal more about the customer’s likelihood of return business and the email address’s associated transaction volumes, refunds, and chargebacks.