HOW-TO GUIDE
Kount is trust and safety technology with a proven track record of helping merchants experience confidence in every interaction. With your help, we bring this game-changing technology to a wider audience and enhance ecosystem safety for everyone involved.
TABLE OF CONTENTS
Enjoy our entire guide or jump to a specific section.
INTRODUCTIONS
What does your new Kount partnership entail? Learn more about what Kount has to offer and who can benefit from our solutions.
Founded in 2007, Kount is the leader in trust and safety technology. Powered by advanced machine learning, Kount helps businesses grow with complete confidence. The platform includes solutions for fraud detection and prevention, identity verification, chargeback management, regulatory compliance, and more.
Kount works with thousands of merchants in hundreds of different industries. Some clients have small operations while others are well-known enterprises. And our experience spans every continent in the world.
We are very grateful that you are willing to promote our new partnership. As you create co-branded assets, please consult our brand guidelines.
VALUE
Kount solutions benefit businesses in dozens of different ways. But it all boils down to one essential element: safe and sustainable business growth.
Kount provides a complete strategy for fraud and chargebacks. With better protection, greater insights, and the right solutions, merchants will earn the maximum amount of revenue possible.
The best risk management strategies have a multi-layer approach. The more solutions a merchant uses, the greater the protection will be. By creating an end-to-end strategy with Kount, merchants have less fraud, fewer chargebacks, and better business credibility.
When it comes to managing fraud and chargebacks, profitability is tied to efficiency and accuracy. That’s why Kount is focused on achieving the very best results with the least amount of effort and lowest costs.
VALUE
Your business has partnered with Kount for numerous strategic benefits.
A Kount partnership enhances your existing business model. Gain the competitive edge by increasing the perceived value of your services. The new revenue stream and improved user experience will significantly boost your bottom line.
Kount’s flexible technology can easily scale and adapt to any partner relationship. With Kount, you don’t have to worry about overburdening manual teams or missing opportunities.
Our expertise, technology, and service are recognized throughout the industry as best-in-class. Rest assured that when you recommend Kount, you are offering merchants the industry’s leading trust and safety solutions.
The longer your merchants stay in business, the more money you’ll earn. That’s why Kount uses proven-effective techniques to minimize risk without stifling growth. The end result is greater confidence in every interaction — for both you and your merchants.
Our team will fully support you in bringing the Kount technology and tools to your valued merchants. Whether it’s advice and insights or marketing materials and product support, our dedicated sales, marketing, customer success, and technical resources are ready to help.
RESOURCES
Our team has outlined suggested steps that can help you promote your new Kount partnership. Check our tips for both launching and sustaining your efforts.
GETTING STARTED
Here are some things you can do to announce your new Kount partnership.
We recommend you create a landing page on your website to share details about your partnership with Kount. Here are some key items you might want to include: benefits of Kount’s solutions, details about why a merchant would Kount over other solutions, information about integration, and a form to capture interested leads. Click here to see an example page you can copy.
Let your merchants know about the new partnership. You will also want to explain how merchants can learn more or get started. Messaging will vary depending on your integration and chosen implementation method. We have a couple template suggestions below.
A press release can not only help generate interest in the new partnership, but also increase overall brand awareness for your business. Unfortunately, Kount is not able to provide a quote for your press release. However, if you post the press release on social media and tag Kount, we’ll share it with our network.
Consider mentioning the partnership on social media with both organic posts and paid ads (if applicable). We recommend a couple of posts within the first month of launching the partnership. Here is an image template, and suggested post copy is shared below. Posts could link to either your new Kount landing page or your press release.
We've created several email and social media templates that can help promote our new partnership.
Hi [first name],
Helping you succeed is our top priority. And we know it’s hard to be successful if fraudsters are interfering with the customer experience and stealing your revenue.
So we’ve teamed up with Kount® to make sure your company is protected and profitable.
Kount is the industry’s leading trust and safety technology with solutions that address risk at every stage of the customer journey — from promo abuse and account takeover fraud to unauthorized transactions and invalid chargebacks.
We integrated Kount’s technology right into our existing platform. All of your transactions will now be automatically reviewed for fraud — without adding extra time to your checkout process.
We took care of everything, so there’s nothing you need to do to benefit from this new feature. If you want to learn more about this update, we’re here to answer your questions.
Click here to learn more about Kount + [your business name]
Hi [first name],
Helping you succeed is our top priority. And we know it’s hard to be successful if fraudsters are interfering with the customer experience and stealing your revenue.
So we’ve teamed up with Kount® to make sure your company is protected and profitable.
Kount is the industry’s leading trust and safety technology with solutions that address risk at every stage of the customer journey — from promo abuse and account takeover fraud to unauthorized transactions and invalid chargebacks.
You now have the chance to add this protection to your existing [your business name] solution. We make the integration process quick and easy, so you can start benefiting right away.
Click here to learn more about the [your business name] + Kount partnership.
Ready to get started? Let’s schedule a time to talk.
We have some exciting news to share! [Your business name] has partnered with Kount to boost confidence in online interactions. Now, our merchants have access to risk management technology that can do everything from verify identities and protect online accounts to stop unauthorized transactions and prevent chargebacks. Contact our team to learn more.
MAINTAINING MOMENTUM
Your initial launch will generate a lot of buzz for the new partnership. Don’t let the momentum slow down after your big announcement! Here are some things you can do to keep Kount top-of-mind for your merchants and prospects.
If your business sends out a newsletter (monthly, quarterly, etc.), we recommend you regularly mention your partnership with Kount.
Regular emails with helpful, educational content can help build confidence in both your own business and our partnership. Kount can supply a variety of different resources to mention and link to — ebooks, blog articles, data reports, platform update announcements. You might also want to consider running promotions or incentives for merchants to use Kount.
Kount offers two guest posting opportunities. First, Kount is willing to occasionally provide content for your blog (1-2 times a year). Content will either be original or syndicated from our own site (depending on several different variables). Second, Kount will let our partners publish guest posts on Kount.com. A preference is given to unique content that hasn’t been (or won’t be) published elsewhere.
Kount is happy to provide a subject matter expert to join you on webinars related to identity verification, fraud detection, chargeback prevention, etc.
If your company uses paid ads as part of your marketing strategy, we recommend incorporating the Kount partnership. Here is an artwork template that you can customize for a banner ad.
We recommend you promote your Kount partnership at the trade shows and other merchant-facing events you attend. If you’d like a Kount subject matter expert to support you in your booth, contact your partner business manager to check availability.
Kount can provide a subject matter expert to train and enable your team to co-sell relevant solutions.
RESOURCES
Our team provides various resources to help sell the Kount partnership. Check below for tips, tricks, and guides.
OPPORTUNITIES
Certain business developments can trigger the need for Kount’s solutions. Proactively identifying these indicators gives you a chance to strike up a conversation. Be on the lookout for any of the following situations.
OBSTICALS
It’s natural for merchants to have reservations about using new technology. Here are some objections our team commonly hears and some suggested responses.
Kount's solution has a very easy integration. Most merchants are integrated, tested, trained, and live in production in about 18 days.
Kount takes security very seriously. They are certified compliant with PCI-DSS, SOC 2, GDPR, CCPA, and HIPAA.
All data is encrypted in transit and at rest. Either Secure File Transfer Protocol (SFTP) or Hypertext Transfer Protocol (HTTPS) is used for data transmission.
Most often, it is not whether or not you have a fraud problem but when you will have a fraud problem. This is why many of our clients have been proactive in protecting their revenue and reputation before the fraudsters arrive.
How is your current provider working for you? What areas could they improve on?
SOLUTIONS
We have additional solution-specific resources you can use to sell the partnership. Select the solutions associated with your partnership to take a deeper dive. If you are unsure about which Kount solutions are relevant or you want to add additional options, contact your partner business manager.
TIPS & SUGGESTIONS
We’ve put together various resources that can help you sell Kount’s identity verification and fraud prevention solutions.
CASE STUDY
Check out this real-world example of how Brooks uses Kount to drastically reduce chargebacks, improve customer experiences, and expand into new markets.
Use these suggestions to help qualify prospects that are interested in identity verification and fraud prevention solutions.
Merchants who do business online or mobile in any industry or vertical are a good fit. Merchants with the following characteristics are especially relevant.
Merchants with the following characteristics are not a good fit for Kount.
TIPS & SUGGESTIONS
We’ve put together various resources that can help you sell Kount’s chargeback management solutions.
CASE STUDY
Check out this real-world example of how eharmony uses Kount to reduce friendly fraud and overcome unexpected regulatory challenges.
Use these suggestions to help qualify prospects that are interested in chargeback management solutions.
Businesses of all sizes that want help preventing chargebacks or recovering revenue can benefit from Kount solutions. Merchants with the following characteristics are especially relevant.
SUPPORT
Do you have questions about your Kount partnership? Looking for additional marketing or sales resources? Your partner business manager can help.
LOGIN
The Kount partner portal is your central point of truth for tracking and monitoring leads.
Here is a step-by-step guide on how the portal is used.
We encourage you to login periodically to track lead progress from your dashboard.
REACH OUT
Do you have questions about your Kount partnership? Looking for additional marketing or sales resources? Your partner business manager can help.
We recommend you engage your partner business manager (PBM) early and often.
Click on the link below to view your PMB’s profile.
