eCommerce Success Threatened by Big Tech Data Dependence

Brady Harrison, Director of Customer Analytics Solution Deliver at Kount sat down with PYMNTS to discuss the democratization of data and why is is so important for eCommerce companies to reduce their reliance on Big Tech. "Rather than targeting the 'whole pie' and getting a 1% success rate, these firms can target 10% of the pie and get a 1.5% success rate," Harrison said. "That's a 50% improvement."

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