About Kount,
an Equifax Company

In 2006, the idea for Kount was created on the back of a sushi napkin. Innovation has led the way ever since. Today, Kount is the leader in digital fraud prevention, holding over 30 patents with more pending. Kount’s solutions serve over 9,000 brands globally and have over a decade of data informing their advanced AI and machine learning models.

Kount and Equifax joined forces in 2021 to transform digital enablement and consumer insights. Their digital fraud solutions combine physical and digital identifier data to build comprehensive customer personas. Kount and Equifax are leveling the playing field and giving more businesses access to data that can help them reach the right customers at the right time.