Customer Confidence in Direct Sales and Network Marketing

The accelerated adoption of e-commerce in the last several years pushed more businesses — and customers — online than ever. That mass web migration exposed businesses to new customers and new demands, especially in the $55 billion direct sales industry.

Once upon a time, customers relied on person-to-person connections. Today they’re purchasing products online and over social networks. So we surveyed 800 consumers in the United States, Canada, and the United Kingdom to learn more about how they feel when buying products and services online from direct sales and network marketing companies directly.