I already have Kount. Why would I need Midigator?

In an ideal world, there would be a universal way to protect your business from fraud and chargebacks. But unfortunately, there’s not one isolated technique that will completely address all potential risks. 

What you need, instead, is a multi-layer approach. 

With multiple solutions and strategies in place, you can make sure your business is protected throughout the entire transaction process — from the time a customer checks out until months after their purchase. 

You already have a head start if you’re using Kount to protect your business from criminal fraud before the purchase. And now we have joined forces with Midigator to ensure you’re protected from friendly fraud after the transaction happens too.

Pre-authorization vs. post-authorization tools

There are actually two pieces to chargeback management:

• Preventing chargebacks
• Fighting chargebacks

In order to achieve complete protection, you’ll need both pre-authorization and post-authorization tools in place. 

Kount’s pre-authorization fraud solutions work to prevent as many chargebacks as possible. These tools stop criminal fraudsters from making fraudulent purchases that will later result in chargebacks. 

Meanwhile, Kount and Midigator’s various post-authorization chargeback prevention tools can strengthen these efforts by deflecting friendly fraud during the dispute process. Some tools will provide customers with more clarity when they call to dispute a purchase, helping clear up any confusion or misunderstanding. Other tools can alert you when a dispute has been filed so you can issue a refund or find a resolution before a chargeback is issued.

When used together in a multi-layer strategy, these prevention techniques can stop the majority of chargebacks from happening.

But, even then, it’s impossible to completely eliminate the risk of payment disputes. Because nothing can stop dishonest customers from engaging in unethical behavior. Or prevent misunderstandings from happening.

When chargebacks do happen, you need to respond. And that’s another instance where Midigator comes into play. Midigator’s intelligent chargeback responses are an important post-authorization tool that will help you fight invalid chargebacks and win back revenue that’s rightfully yours. 

Benefits of a multi-layer approach to chargebacks

Combining pre-authorization and post-authorization tools is a highly effective way to approach chargebacks. 

Post-authorization tools, like prevention alerts and Rapid Dispute Resolution, can stop anywhere from 40% to 90% of disputes from becoming chargebacks. 

Meanwhile, fighting chargebacks and recovering lost revenue with Midigator yields an average ROI of 914% because Midigator’s average win rate is twice as high as the industry average.

If you feel like revenue recovery is just a ‘nice to have,’ you may want to consider that more than 77% of fraud-coded chargebacks come from friendly fraud. Meaning all of those chargebacks could be fought and won. Imagine the impact that boost in revenue would have on your business in today’s economy!

Protecting the end-to-end journey with Kount + Midigator

Kount and Midigator have come together to protect the end-to-end customer journey.

Our chargeback management tools are designed to both prevent and fight chargebacks from pre-authorization through post-authorization. These tools, paired with Kount’s fraud prevention solution, will ensure your business has multiple layers of protection from chargebacks. 

Want to learn more? Schedule a call with our team to learn more.