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Kount | An Equifax Company
Why Kount
Why choose Kount
Why choose Kount

Learn about our unique approach to trust and safety.

What makes us differentchevron_right

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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User dashboard

Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Business policies

Fully customizable policies for trust and safety decisions

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Automation

Reduction of time-consuming, error-prone processes

Features
Innovative features
Innovative features

Find out how our industry-leading features can benefit your business.

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Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

Compliance
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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

Industries
Solutions for all industries
Solutions for all industries

Learn how Kount solves the challenges specific to your industry.

Explore industry solutionschevron_right

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Direct sales

Stop promotion abuse and affiliate account fraud

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Automotive rentals

Deploy safeguards at every step of the rental process

Resources
Kount Resources
Kount Resources

Check out our educational resources and learn more about Kount.

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Education
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Blog

Educational articles and guides

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Case studies

Client testimonials and success stories

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Videos, reports, guides, and news

Resources to safely grow your business

User Resources
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Support

Technical product support

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Developer tools

FAQs, updates, and resources

Meet the Team
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Live events

Trade shows and industry events

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About Kount

Who we are and why we do what we do

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Careers

Join the team

Partners
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Partner program

Opportunities to partner with Kount

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INTRODUCING KOUNT 360

A complete solution for trust and safety

When it comes to trust and safety, less is more. You should only have to have one platform. One round of development work. One service agreement. One account manager. But multiple solutions. And that’s exactly what Kount 360 provides.

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Kount 360 on iPad

THE PROBLEM

The challenges of
growing a business

The digital world is constantly evolving. As new threats and opportunities arise, you need more and more platforms to stay relevant. But that means data and processes are siloed. And the isolation can negatively impact your business in significant ways.

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Poor results

Without data transparency, you don’t know which strategies are most effective. Or what it would take to improve results.

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Operational inefficiencies

You have to spend time and money maintaining countless workflows across multiple platforms.

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Inability to scale

It is impossible for all your solutions to keep pace as your business’s needs and goals evolve over time.

Kount 360 wheel

THE SOLUTION

Introducing Kount 360

Kount 360 is trust and safety technology that can protect your business across the entire customer journey — all from a single platform. This revolutionary approach overcomes the challenges of segmented platforms, giving you the efficiency and transparency you need to be effective.

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WHAT’S INCLUDED

Everything you need.
All in one place.

Kount 360 offers a complete approach to trust and safety. Our team can help you pick the most relevant solutions and put together a strategy that’s just right for your business.

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Identity

Understand who is interacting with your brand.

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Payments

Increase revenue without increasing risk.

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Compliance

Adhere to industry rules and regulations.

Want to use the technology in a unique way? Have specific use cases we haven’t outlined? Let us know. We can customize our solutions to fit your business’s individual needs.

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OUR SECRET SAUCE

Best-in-class features

Unique features generate exceptional results.

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Single API

Protect your business across the entire customer journey with a single integration.

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Flexible Technology

Create a customized strategy with solutions that fit your unique needs and challenges.

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Exclusive Data

Improve decision accuracy with immense amounts of data you won’t find anywhere else.

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Proprietary Insights

Build policies based on trusted, proven-effective email insights gathered over decades.

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Passwordless authentication

Passwordless Authentication

Enable users to log into accounts without a password — which can easily be stolen. Verify identities with more secure features like biometrics or trusted devices. Virtually eliminate account creation fraud and takeover schemes.

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Identity verification

Identity Verification

Confirm the identity of individuals interacting with your brand. Technology analyzes any personal information provided — such as name, address, email — to determine if the components actually exist and are associated with the individual.

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Reusable identities

Reusable Identities

Join our network with thousands of other merchants, and safely share insights that help reduce customer friction. Once an identity has been verified through our technology, the individual can seamlessly interact with any Kount client.

TESTIMONIALS

What our clients are saying

"If you have an ecommerce business and chargebacks are an issue for you, Kount is THE answer."

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Will F.

President

"The support of the Kount staff is above and beyond. They are dedicated to their clients and always available to help navigate more complicated fraud problems."

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Bethany M.

Fraud Manager

"Kount offered us something other companies couldn’t: the ability to write our own custom rules that apply to our unique situation. I didn’t have to buy someone else’s pre-packaged sets."

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Dave Parrott

Fraud Manager

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EXPLORE KOUNT 360

Want to learn more?

Schedule a conversation with our team to learn more about Kount 360. As an early adopter, you'll experience additional benefits.

What We Offer

  • High ROI driven by special pricing
  • Influence over the Kount 360 product roadmap
  • Early access to new features and integrations

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Kount | An Equifax Company

Kount is trust and safety technology.

We deliver confidence in every interaction.

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©2023, Equifax Inc., All rights reserved. Equifax and the Equifax marks used herin are trademarks of Equifax Inc. Kount is a trademark of Equifax Inc. Other product and company names mentioned herin are the property of their respective owners.

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