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Kount | An Equifax Company
Why Kount
Why choose Kount
Why choose Kount

Learn about our unique approach to trust and safety.

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Fully customizable policies for trust and safety decisions

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Reduction of time-consuming, error-prone processes

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Innovative features

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Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

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Solutions for all industries
Solutions for all industries

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Stop promotion abuse and affiliate account fraud

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Deploy safeguards at every step of the rental process

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Kount Resources

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Kount chevron

CASE STUDY

Getty Images Uses Kount to Reduce Chargebacks and Stay Ahead of Fraud

Kount for Getty Images
Getty Images

0.01%

chargeback rate

0.5%

fraud decline rate

0.06%

false decline rate

With a library of over 477 million assets, Getty Images is one of the world’s largest suppliers of stock images, editorial photography, video, and music for business and consumers.

THE PROBLEM

Growing business. Higher chargeback risks.

As Getty Images’ ecommerce website grew, so did fraud — which brought on a wave of chargebacks that became difficult to manage. Knowing the potential consequences of high chargeback rates — such as dispute monitoring programs from card brands — Getty Images started looking for ways to get ahead of fraud.

The company started by hiring a consultant who recommended a fraud prevention solution. And that’s when Getty Images found Kount.

THE SOLUTION

Flexible technology that fulfills every need.

When Kount was first implemented, Getty Images used Kount’s data analysis tools to identify patterns of suspicious behavior — ultimately allowing the company to identify more fraud with fewer false positives. Eventually, they developed fraud strategies that provided effective protection while reducing customer friction.

It was also important to Getty Images to maintain control over the decision-making process — and with Kount, they’ve been able to do just that. Kount’s flexible and adaptable technology has allowed Getty Images to create smooth, frictionless experiences for good customers who license and purchase content appropriately while quickly shutting down fraudulent accounts.

THE RESULTS

Less fraud. Lower chargebacks.

After implementing Kount, Getty Images dropped their chargeback rate to less than 0.01% — an overall reduction of 90%. The best part is that Getty Images can scale its fraud prevention process as the business grows without adding more risk of chargebacks.

Today, Getty Images averages a fraud decline rate of less than 0.5% of all authorizations with a false decline rate of 0.06%. This means that for every 2,100 authorizations, 8.4 authorizations are declined due to fraud suspicion — with the majority of those authorizations being truly fraudulent.

Kount dashboard

GET STARTED TODAY

Stay ahead of fraud

Let Kount’s experts manage risks so you can focus on your business.

Schedule a demo

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Kount | An Equifax Company

Kount is trust and safety technology.

We deliver confidence in every interaction.

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