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Kount | An Equifax Company
Why Kount
Why choose Kount
Why choose Kount

Learn about our unique approach to trust and safety.

What makes us differentchevron_right

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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User dashboard

Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Business policies

Fully customizable policies for trust and safety decisions

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Automation

Reduction of time-consuming, error-prone processes

Features
Innovative features
Innovative features

Find out how our industry-leading features can benefit your business.

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Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

Compliance
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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

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Solutions for all industries
Solutions for all industries

Learn how Kount solves the challenges specific to your industry.

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Direct sales

Stop promotion abuse and affiliate account fraud

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Automotive rentals

Deploy safeguards at every step of the rental process

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Kount Resources
Kount Resources

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Education
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Blog

Educational articles and guides

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Kount chevron

CASE STUDY

How BodyBuilding.com Reduced Chargebacks and Order Declines with Kount

Kount for BodyBuilding.com
bodybuilding.com logo

65%

decrease in chargebacks

14%

decrease in declined orders

5%

increase in transactions

BodyBuilding.com is the world’s largest online fitness store — offering fitness tips, supplements, nutrition advice, and more. Helping customers achieve their goals is the brand’s focus. And ensuring customers have a safe, seamless experience on the brand’s site is crucial for success.

THE PROBLEM

More growth. New problems.

As BodyBuilding.com has grown — advancing market shares, increasing transaction volumes, and expanding into global markets — the company has faced new challenges.

1.  Declining orders from good customers

To minimize potential risks, BodyBuilding.com set up filters to block orders from countries with high fraud rates. Meanwhile, members of the U.S. Armed Forces stationed overseas tried purchasing the same Bodybuilding.com products they enjoyed at home. But because they were in high-risk countries, the company declined many of those orders.

2. Illegitimate product resale

Fraudsters started buying products from BodyBuilding.com with stolen cards so that they could resell those products on eBay.

THE SOLUTION

The most effective way to solve fraud.

When choosing fraud prevention software, BodyBuilding.com sought out a solution that would be accurate, effective, and improve customer experiences. Kount was the only provider that could fulfill those needs. Kount’s solution seamlessly connected with BodyBuilding.com’s order management system — providing a smooth integration for the team and transparent experiences for customers. 

Kount technology helped distinguish legitimate, on-base military purchases from potentially fraudulent transactions in countries with high fraud rates. Further, the Kount team worked with BodyBuilding.com to help create specific rules and transaction tracking that dramatically reduced the resale fraud on eBay.

THE RESULTS

Less chargebacks. More good orders.

After two months with Kount, BodyBuilding.com saw a drastic reduction in chargebacks, a 14% decrease in declined orders, and an increase in overall transactions processed. And because Kount technology can automate decisions, BodyBuilding.com noticed improvements in operational efficiencies. All while giving customers a better, safer online experience.

Quote

Implementing the Kount fraud solution was very simple. And achieving these great results in such a short time has exceeded our expectations. With Kount’s technology and expertise on our side, we feel we can confidently move into new and exciting markets.

— Michael McClane, COO, BodyBuilding.com

Kount dashboard

GET STARTED TODAY

Don’t let fraud take away your hard-earned revenue

Let Kount’s experts do what they do best, so you can get back to what you do best. 

Schedule a demo

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Kount | An Equifax Company

Kount is trust and safety technology.

We deliver confidence in every interaction.

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©2023, Equifax Inc., All rights reserved. Equifax and the Equifax marks used herin are trademarks of Equifax Inc. Kount is a trademark of Equifax Inc. Other product and company names mentioned herin are the property of their respective owners.

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