Brooks Seeks Frictionless Protection Against Chargebacks and Fraud
Brooks has roots in athletic footwear that stretch back over a century, but their approach has always focused on the future. With keen attention to “specialized gear for a specialized activity,” they’ve worked to perfect only running shoes for the last twenty years, and with incredible results: Brooks Running has become a global brand, popular with both elite and casual runners.
As Brooks’ eCommerce platform grew, so did fraud. Fraudulent websites were stealing credit card information from unsuspecting customers and using the Brooks website as part of a drop-shipping scheme. Their fraud challenges increased with growth: fraud brought chargebacks, eventually threatening Brooks’ ability to process cards from key issuers. Brooks knew it needed a solution to stop fraud, reign in chargebacks, improve customer experiences, and open revenue channels in international markets.