Brooks has roots in athletic footwear that stretch back over a century, but their approach has always focused on the future. With keen attention to “specialized gear for a specialized activity,” they’ve worked to perfect only running shoes for the last twenty years, and with incredible results: Brooks Running has become a global brand, popular with both elite and casual runners.
As Brooks’ eCommerce platform grew, so did fraud. Fraudulent websites were stealing credit card information from unsuspecting customers and using the Brooks website as part of a drop-shipping scheme. Their fraud challenges increased with growth: fraud brought chargebacks, eventually threatening Brooks’ ability to process cards from key issuers. Brooks knew it needed a solution to stop fraud, reign in chargebacks, improve customer experiences, and open revenue channels in international markets.
After a careful search, Brooks selected Kount’s Fraud Protection Platform for its AI-driven, all-in-one protection powered by the largest network of trust and risk data — the Identity Trust Global Network. Linked by Kount’s adaptive AI, the Identity Trust Global Network analyzes trust and risk signals from 32 billion annual interactions to stop chargebacks and fraud in real time. And with that data, Brooks was able to fine-tune policies for precision protection while accepting more good orders.
Chad Funk, Brooks’ Fraud Specialist, said, “Kount gives me everything I need in order to fulfill my job to a high standard.”
With Kount in place, the first priority was to reduce chargebacks. Kount’s adaptive AI, using supervised and unsupervised machine learning models, accesses a vast dataset to quickly and accurately uncover the true trust level behind interactions. By automating decisions through Kount, Brooks quickly slashed its chargeback rate by 92%, eliminating the threat of card processing fraud monitoring programs.