The Kount Blog

A photo of a person holding a mobile phone, with the screen open to an 'enter promo code' page. The image has a text overlay that says, "42% of businesses allow customers to abuse promotions — here's why that's a problem."

Why promo abuse fraud is more harmful than you think

Friendly Fraud

Businesses depend on promotions and lead-generating campaigns to acquire new customers and keep loyal customers happy. But anytime there is a transfer of value online via a coupon or free gift, there is also a fraud risk. Sometimes what’s at risk isn’t a big-ticket item. Signup discounts and promotional offers…

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