The future of fraud prevention: establish identity trust throughout the customer journey

With more than 13 years in operation, Kount is one of the more experienced players in the online fraud prevention market. Its Identity Trust Platform is intended to help merchants protect their end-to-end customer journey by taking an identity-based approach to fraud. In this paper, 451 Research provides an overview of Kount, its strategic vision, and its offerings.

Learn why the future of fraud prevention includes:

  • Establishing identity trust
  • Relying on adaptive AI
  • Protecting accounts
  • Employing Event-Based Bot Detection
download_for_offline451 Research - Kount Business Impact Brief

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